October 2021
The SVC has negotiated directly with the Hyatt Long Beach Hotel and Renaissance Long Beach Hotel special conference room rates and space. In order to secure these rooms at the conference rate you will need to book your room directly through the links that will be posted only on the SVC TechCon website and our SVC registration portal that will open on December 15. The SVC has not authorized any third party to sell rooms on our behalf. If you are contacted by anyone representing themselves as an agent of the SVC to assist you in securing hotel rooms please be advised that you are the likely target of a scam.
Select a button to view the final Product Showcase Map and Exhibitor Grid, enter the jigsaw puzzle contest or participate in the Exhibitor Challenge Quiz!

Prizes include TechCon registration and accommodations, tutorial registrations, and an AmEx gift card!
The Brain of a Hockey Fan

By Joshua Learn, Inside Science

People who watch hockey use context to follow the small, fast-moving puck. Predictive eye movement research shows that the brains of hockey fans may share a similarity with retired star Wayne Gretzky's. Just as the Great One didn't skate to the hockey puck, but to where it was going, fans' brains have learned to follow the action on ice without even seeing the puck. READ FULL ARTICLE.

Media credits: kovop58/Shutterstock
Australian Wildfire Smoke Fed Massive Ocean Algae Blooms

By Charles Q. Choi, Inside Science

Iron-laden particles fertilized areas of the ocean thousands of kilometers away. The catastrophic wildfires that ravaged Australia during the continent's 2019-20 summer were some of the worst in the country's history. Now scientists have found these blazes may have released far more of the global warming gas carbon dioxide than previously thought, and discovered the first conclusive link between wildfire smoke and major plankton blooms in the ocean.  READ FULL ARTICLE.

Media credits: Copernicus Sentinel data (2019), processed by ESA.
Media rights: CC BY-SA 3.0 IGO
Fossil from Police Raid Reveals Spectacularly Preserved Pterosaur

By James Gaines, Inside Science

The flying reptile was among hundreds of fossils recovered by police in 2013.  A fossil recovered by police has now been revealed to be one of the most spectacularly preserved examples of a pterosaur ever discovered. "I was in awe when I saw it the first time," said lead author Victor Beccari, a paleontologist at the University of São Paulo in Brazil, now with the Lourinhã Museum in Portugal. The findings were published in the journal PLOS One. READ FULL ARTICLE.

Media credits: Victor Beccari
Media rights: CC BY
How to Make the Electricity Grid Tougher During Weather Disasters

By Tom Metcalfe, Inside Science

New Orleans is suffering now, but almost everywhere in the country can experience power problems during extreme weather. As Hurricane Ida tore across the U.S. last week, it took out power from New Orleans to New York. The damage highlighted the need to upgrade the electricity grid so it better withstands extreme weather, or at least bounces back more quickly after failing.  READ FULL ARTICLE.

Media credits: Tom Clausen/Shutterstock
Fruit Flies Choose Food Over Sex When Deprived of Both

By Karen Kwon, Inside Science

Scientists identified competing neural pathways that control flies' decision making. Life is about making one choice after another. Should you have Italian for dinner or Vietnamese? Should you go camping with your friends this weekend or chill at home with your cat?  READ FULL ARTICLE.

Media credits: Alexlky/Shutterstock
Trees May Become the Biggest Air Pollution Contributors in LA

By Krystal Vasquez, Inside Science

A new study can help the city plant better trees. Cars have been the main source of air pollution in Los Angeles for many decades, but according to a study published this spring in the journal Environmental Science & Technology, this pollution source might soon be replaced by trees. READ FULL ARTICLE.

Media credits: Sean Pavone/Shutterstock
Coffee's Rich Taste and Texture Are Shaped by These Important Molecules

By Charles Q. Choi, Inside Science

Researchers pinpoint small compounds responsible for coffee's astringency, chalkiness and mouthfeel. Coffee lovers value not only a strong aroma from a good cup of joe, but a sensuous mouthfeel as well. Now scientists have pinpointed molecules that help give coffee a rich texture, new findings that could help people make better java. READ FULL ARTICLE.

Media credits: Chris Campbell via Flickr
Media rights: CC BY-NC 2.0
Healthy Food Decisions Can Start at the Grocery Checkout

By Katharine Gammon, Inside Science

A new study shows how putting candy far from the checkouts makes people buy less of it. It doesn't take much to nudge people into making healthier choices at the grocery store -- just removing confectionery and other unhealthy products from checkouts and the ends of nearby aisles and placing fruit and vegetables near store entrances have a real impact on what people buy. That's the key finding from a new study published today in the journal PLOS Medicine. . READ FULL ARTICLE.

Media credits: Thaiview/Shutterstock
Stone Cold: How Rocks Become Glacial Tables

By Katharine Gammon, Inside Science

Scientists set out to investigate how these unusual structures form. Nicolas Taberlet is a mountaineer as well as a physicist, and in his explorations of the Alps he would often see glacial tables -- rocks sitting atop pedestals of ice, as if waiting for a party to come. They're pretty common in low-altitude glaciers, below 10,000 feet, he said, yet scientists hadn't really explained how these frigid floating stones came to be. For example, why did large rocks tend to create tables while smaller rocks simply sunk down into the ice below? READ FULL ARTICLE.

Media rights: Copyright American Institute of Physics
How Lanternfish Became One of the Most Successful Vertebrates on Earth

By Joshua Learn, Inside Science

Analysis of fish ear bones reveals how bioluminescent lanternfish became so abundant. Lanternfish are known for the bioluminescent organs known as a photophores that guide them through the deep sea. In some species of this group of fish, the organs shine like underwater car headlights. But these finger-sized fish are also one of the most abundant vertebrates on the planet in terms of sheer biomass, on land or sea. READ FULL ARTICLE.

Media credits: Giorgio Carnevale
Media rights: This image may be republished with this Inside Science story.
How Powerful Thunderstorms Push Water High into the Atmosphere

By Charles Q. Choi, Inside Science

A better understanding of the physics of storm formation may lead to more accurate forecasts. Intense thunderstorms may help inject water vapor high into the sky in a way similar to how water from a faucet rebounds and flows on the surface of a sink, new findings that could help scientists more accurately forecast tornadoes and global warming. READ FULL ARTICLE.

Media credits: NASA 
Hyenas' Bone Crunching Helps Recycle Nutrients

By Joshua Learn, Inside Science

The carnivores play a unique role in breaking down calcium, phosphorous from prey. The crushing jaws of hyenas may act as a kind of nutrient blender, grinding out calcium and phosphorous from bones and dumping them back into the relatively poor soil of the Kalahari Desert.  READ FULL ARTICLE.

Media credits: Michael Potter11 via Shutterstock
Our Solar System's Centaurs Are Half-Asteroid, Half-Comet

By Tom Metcalfe, Inside Science

Understanding these ancient objects that sometimes produce cometlike tails may help explain how the solar system formed. Centaurs are among the strangest objects in the solar system. The first, dubbed Chiron, was spotted orbiting more than a billion miles from the sun in 1977 and was originally thought to be an asteroid. But a few years later it was seen emitting a halo of gas -- a "coma" -- and a tail like a comet. READ FULL ARTICLE.

Media rights: Copyright American Institute of Physics
The Physics Behind the Football Throw

A physicist explains the science behind a tight spiral pass down the field. As football season gets underway, fans get pumped up to watch their favorite team hit the field. All the players are crucial to help win the game, but often it's the quarterback who's watched and critiqued the most. There's enormous pressure for the quarterback to throw a winning touchdown, but throwing the ball isn't as easy as it looks. When you think of football, physics might not be the first subject that comes to mind. But science actually runs deep with the pigskin. Especially when it comes to throwing the ball. WATCH VIDEO.
Engineers Make Flying Computer Chips the Size of Sand Grains

By Charles Q. Choi, Inside Science

The chips may be the smallest ever human-designed flying machines. Winged microchips each about the size of a grain of sand may be the smallest-ever artificial flying structures, devices that could one day help monitor air pollution and airborne disease. The new chips, or "microfliers," are not equipped with motors or engines. Instead, much like a maple tree's propeller seed, they fly on the wind, twirling like helicopter blades through the air toward the ground. READ FULL ARTICLE.

Media credits: Northwestern University
What's a Snap Fit?

You may not know a snap fit by its name, but they're all around us from pen caps to some water bottle caps.  Ever heard of a snap fit? It's kind of a fancy way to describe two pieces of (usually) plastic that fit or snap together. If you take look around your house, you'll probably see snap fits everywhere. From pen caps to zip-close bags, the world is full of everyday examples of snap fits. Yet as universal and abundant as the snap fit is, the mechanics of how it works hadn't been studied too intensely. But researchers in Japan decided to dive into the physics of snap fits, with some unexpected results. WATCH VIDEO.
Leaf-Inspired Material Makes Different Fluids Flow in Opposite Directions

By Benjamin Plackett, Inside Science

The material, which mimics the structure of an araucaria leaf, might one day be used to help clean oil spills. Liquids usually flow in the same direction, moving along the same path of least resistance. But a new study, published today in the journal Science, shows this isn't always the case. Researchers have created a new, spiky material and when water is applied to its surface, the water runs in one direction. Ethanol, however, flows the opposite way.  READ FULL ARTICLE.

Media credits: Lukasz Dro/Shutterstock
Leeches Reveal Biodiversity Treasure in China

By Nala Rogers, Inside Science

Researchers used DNA from leeches' last blood meals to find out what animals live where in China's Ailaoshan Nature Reserve.  You can't argue with 30,000 leeches. In the largest study of its kind, researchers used the blood-sucking worms to reveal a marvelous variety of mammals, birds and frogs in China's Ailaoshan Nature Reserve. The findings demonstrate the value of the park and help establish leeches as a conservation surveillance tool. READ FULL ARTICLE.

Media credits: WildWoodMan/Shutterstock

Oct. 17-21, 2021

Orange County Convention Ctr., Orlando, FL

5 Days + over 125 Presentations!

Co-located with the large, ICEC USA trade show.

AIMCAL R2R USA is the education component - just up the escalator from the trade show.. Two Shows in one location including technical presentations on: Coating & Laminating, Vacuum Web Coating, Web Handling, Adhesives & Coatings, Flexible Packaging, Battery Manufacturing, Printed Electronics, Sustainability, Gravure Coating & Printing and Market Forecasts.
Society of Vacuum Coaters | PO Box 10628, Albuquerque, NM 87184

 Phone 505/897-7743 | Fax 866/577-2407 | |